Moonton and Fairrie Launch Collaboration for M Series

The 2024 WORLDS semifinal record was broken in the South Korean Derby big match between T1 and Gen.G Esports.

The defending WORLDS 2023 champion managed to advance to the final round after beating Gen.G with a score of 3-1.

This match is claimed to be the biggest semifinal match in WORLDS history, as well as breaking a new peak viewership record.

Based on statistical data from Esports Charts, the semifinal match between T1 and Gen.G recorded a new peak viewership record of 4.9 million people.

This number is an increase of 15.5% from the figure in the semifinals of WORLDS 2023. It should be noted, this increase does not include figures from Chinese platforms.

Before WORLDS 2024, the biggest semifinal match in WORLDS history was T1 vs JD Gaming at WORLDS 2023.

In terms of average viewers, there was also an increase of 38% with 2.9 million people watching the match.

With this achievement, WORLDS 2024 is predicted to become the biggest esports tournament throughout 2024.

T1 will next face Bilibili Gaming in the grand final at the O2 Arena London on November 2 2024.

Moonton announced their collaboration with Fairrie, a watch and jewelry company for the M Series tournament.

This collaboration, which will last for 2 years, makes Fairrie the official partner who will release M Series themed watches and jewelry.

Starting from the M6 ​​World Championship, Fairrie will produce medals and rings for the champions, as well as releasing the exclusive Fairrie M6 Dreamwatch watch.

For the first time in the history of the M Series, the winners were not only awarded medals, but also received winner’s rings.

This tradition follows what has been done by MPL Indonesia, which gives the winners rings and champion medals.

The M6 ​​champion medal will be decorated with precious stones and a dragon motif which is a symbol of the Mythic rank.

Each medal will symbolize 6 hero roles in the MLBB game: assassin, fighter, tank, mage, marksman, and support.

Then, the M6 ​​championship ring has a head that can be removed and customized according to the champion’s characteristics.

For the second winner, aka runner-up, they will also get a Fairrie M6 Dreamwatch watch with an exclusive design.

Fans can also get the Fairrie M6 Dreamwatch in the MLBB Mythic Collection collection which also contains necklaces, rings, bracelets and other collectible items.

There is also the Miya Moonlight Collection and Zhuxin Fairrie Tale Collection which contain kadotogel jewelry themed around the heroes Miya and Zhuxin.

Ringo Lung, Moonton’s Senior Regional Esports Sales Manager, admitted that he was happy to be working with Fairrie to make M6 even more lively.

“This collaboration will open the door to creativity and self-actualization, so that players can bring MLBB game elements into the real world,” said Lung.

Oran Rochrungrangsee, Chairman of Fairrie is also happy to be able to bring MLBB into the world of fashion.

“We believe that by combining art and fashion with gaming culture, we can inspire players to express themselves, and make their gaming journey more personal and memorable,” said Rochrungrangsee.

This entire collection will be sold online via Fairrie’s website and TikTok Shop from November 2024 to January 2026.

Offline sales will also be held at the M6 ​​World Championship venue at the IOI Grand Exhibition & Convention Center and Axiata Arena Bukit Jalil.

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